Three Essays on Marketing and Public Policies: An Analysis of Social Condition on Consumer Health Associations and Perceived Hypocritical Corporate Social Responsibility on Company Outcomes

Author

Stephen Bok

Graduation Semester and Year

2018

Language

English

Document Type

Dissertation

Degree Name

Doctor of Philosophy in Marketing

Department

Marketing

First Advisor

Adwait Khare

Second Advisor

B. Lawrence Chonko

Abstract

Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is greater for food possessing unique lay belief associations. Essay two investigates ethical leadership in a social media context. The study primes hypocritical leadership and the impact on consumer perceptions of a company. Essay three studies outcomes to a CEO’s response addressing damaging social media information about a company. Moderators dampen the effect of perceived unethical leadership. Implications on marketing policies are discussed.

Keywords

Lay implicit beliefs, Health association task, Calorie intake, Nutrition marketing, Consumer decision-making, Food diary, Hypocritical ethical leadership, Green-washing, Consumer backlash, Corporate social responsibility

Disciplines

Business | Marketing

License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Comments

Degree granted by The University of Texas at Arlington

Recommended Citation

Bok, Stephen, "Three Essays on Marketing and Public Policies: An Analysis of Social Condition on Consumer Health Associations and Perceived Hypocritical Corporate Social Responsibility on Company Outcomes" (2018). Marketing Dissertations. 35.
https://mavmatrix.uta.edu/marketing_dissertations/35