The one-stop shop for all UTA Department of Marketing dissertations written by PhD students for their degree requirements!
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Dissertations from 2023
DYNAMIC CONTROL SYSTEMS, Yi Zheng
UNDERSTANDING THE IMPACT SELF-SERVICE TECHNOLOGY (SST) HAS ON FRONT-LINE EMPLOYEES (FLES) IN A RETAIL SERVICE ENVIRONMENT, Abigail Torres Rico
Dissertations from 2022
Designing Better Experiences Through Storytelling: Two Essays Examining the Application of Storytelling in Service Design and its Impact on Customer and Service Offering-Related Outcomes, Olamide Temitope Olajuwon Ige
Dissertations from 2021
HOW DOES GLOBAL-LOCAL IDENTITY IMPACT CONSUMER DECISION-MAKING, Xiaodong Nie
Dissertations from 2020
How Consumers Use and Propagate Information in Digital World, Meichen Dong
Dissertations from 2019
Color Lightness and Inter-Item Hierarchy: When People Associate Darker Colors with Higher Hierarchical Items, Myungjin Chung
BETTER, BUSIER, OR STRESSED OUT? EXPLORING SOCIAL MEDIA-INDUCED TECHNOSTRESS IN A SALES CONTEXT, Hayam Qasem Alnakhli
Dissertations from 2018
A META-ANALYTIC INVESTIGATION OF THE RELATIONSHIP BETWEEN ANTHROPOMORPHISM AND CONSUMERS’ RESPONSES: EFFECTS, MECHANISM, AND BOUNDARY CONDITIONS, Franklin G. Velasco
Three Essays on Expanded Relationship Marketing, Ashish Kalra
Dissertations from 2017
The Role of Emotions and Collective Satisfaction in the Customer Journey from Service Experience to Customer Engagement, Azam Ghazal Ghahghaei
WHEN YOUR EXPERIENCE DEPENDS ON OTHERS: THE EFFECT OF GROUP-SERVICES ON CUSTOMER SATISFACTION, Ryan Rashad Abualsamh
Essays on Donation and Helping Behavior, Yashar Dehdashti
Maximizers, Jeremy Morgan
Three Essays on the Role of Sales Strategy in Salesperson Performance, Eddie Inyang
WHO AM I? CUSTOMER IDENTIFICATION: A QUANTITATIVE SYNTHESIS, Omar S. Itani
Dissertations from 2016
AN ESSAY ON SALESFORCE AGILITY: IS THE CONCEPT WORTHY OF STUDY?, Shahriar Gias
Exploring Engagement with Social Media Content, Holly Atwood Syrdal
Willing to Help, but Lacking Discernment: The Effects of Victim Group Size on Donation Behaviors, Devin Lunt
Dissertations from 2015
Influencing Donor Decision-making: An Examination of Situational Determinants that Impact Donation, Floyd Kristopher
Dissertations from 2014
The Impact Of Salesperson Listening: A Multi-faceted Research Approach, Emily A. Goad
The Effect Of Marketing Communication On Individuals' Gift-giving: Role Of Cause Type, Appeal Characteristics, And Donor Mindset, Mehdi Tanzeeb Hossain
Dissertations from 2012
Dissertations from 2011
Developing Structural Maps Of Sales Research Knowledge: Three Essays, Chien-Chung Chen
When Are Super Bowl Advertisings Super? An Empirical Analysis Of The Economic Impact Of Super Bowl Advertising, Jin-Woo Kim
Framing The Flu, Jennifer Lynn McMillen
Dissertations from 2010
Marketing Capability, Analyst Recommendations, And Firm Value, Tien Wang
Dissertations from 2006
Viewing New Product Development Through The Real Options Lens: An Empirical Investigation Of The Market Reaction And The Role Of Contextual Factors, Vivek Shankar Natarajan
The Value Of Customer Co-production In Developing New Products, Samar Mohammad Baqer
Part-list Cuing Effects In Advertising: When Exposure To Some Advertisements Impairs Recall Of Same-valenced Ads, Hieu Phuc Nguyen
Incorporating An Affective Component To A Cognitive Model Of Brand Switching Barriers, Michael Thomas Richarme