Graduation Semester and Year

Spring 2025

Document Type

Dissertation

Degree Name

Doctor of Philosophy in Management

Department

Management

First Advisor

Dr. Pyayt Oo

Second Advisor

Dr. Owen Parker

Third Advisor

Dr. Sridhar Nerur

Abstract

Despite the growing popularity of crowdfunding as a means for entrepreneurial ventures to secure financial backing, there remains a significant gap in our understanding of the phenomena that occur after a crowdfunding campaign concludes. While existing research has predominantly focused on the success or failure of campaigns in raising funds, little attention has been given to what happens after the campaign ends. This dissertation seeks to address this gap by investigating post-campaign dynamics in crowdfunding through three distinct studies. The first study examines reward delivery following successful fundraising in rewards-based crowdfunding, aiming to understand the factors that influence the timely fulfillment of rewards to backers. The subsequent two studies focus on persistence after crowdfunding failure, exploring the factors that influence entrepreneurs' continued pursuit of their ventures despite initial setbacks. Leveraging entrepreneurial narratives extracted from crowdfunding campaigns, my dissertation identifies key characteristics of entrepreneurs and their ventures that influence post-campaign behaviors. Through a combination of content analysis and machine learning techniques, these studies offer nuanced understandings of the motivations, strategies, and outcomes of crowdfunding success and failure, ultimately advancing our understanding of post-campaign dynamics in crowdfunding.

Keywords

entrepreneurial resource acquisition, crowdfunding, content analysis, persistence, user entrepreneurship, entrepreneurial orientation, regulatory orientation, failure, role identity theory

Disciplines

Entrepreneurial and Small Business Operations

Download

Available for download on Thursday, April 22, 2027

Share

COinS