Document Type
Presentation
Abstract
As the instructional content industry shifts towards rentals and subscription models for textbooks, commercial publishers have refined their marketing pitches aimed at faculty -- sometimes by co-opting arguments in support OER, or by building hype around misleading statements and narrow benefits. This trend is especially evident when they make the case for "inclusive access" models by highlighting how students will have day-one access to the materials, which may seem impressive to those unfamiliar with the immediate access and broad permissions associated with OER. In this session we'll unpack the talking points and marketing strategies being pushed by commercial publishers in order to separate the straw men from the good points - that is, which arguments are merely distractions and which warrant discussion. We will invite participation from attendees from all sectors.
Publication Date
10-12-2018
Language
English
License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Recommended Citation
Reed, Michelle; Hofer, Amy; Meinke, Billy; and Butterfield, Bob, "Straw Men vs. Good Points: Understanding the Arguments for Inclusive Access Models" (2018). Librarian & UTA Libraries Staff Publications. 117.
https://mavmatrix.uta.edu/utalibraries_publications/117