Document Type
Presentation
Abstract
In today's environment, decision-making in any organization is typically based on quantitative analysis, better known as metrics. It has become increasingly important for organizations to provide data, and one instrument often used is a survey. In the library profession, the LibQUAL+ survey is frequently used to gather data on users' perceptions of library services. The purpose of this presentation will be to share our strategies in soliciting and acquiring LibQUAL+ surveys, to review our user groups' opinions. Texas A&M University-Commerce's Gee Library has been very successful in meeting our goals for the number of surveys needed to have appropriate data results for analysis and consideration. Marketing strategies and promotional items we will present and discuss include: Social media; E-mail; Print marketing; Letters from our library Director/personal contact with Faculty; Prizes/incentives; Table days with iPads.
Publication Date
8-4-2017
Language
English
License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Recommended Citation
Livingston, Preston and Barera, Michael, "Marketing Strategies for the LibQUAL+ Survey" (2017). Librarian & UTA Libraries Staff Publications. 105.
https://mavmatrix.uta.edu/utalibraries_publications/105