Creator

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Identifier

20031445

Description

Evelyn Randall Grace, teacher. A woman standing in front of a plaster wall. She's wearing a solid color shirt-waist dress with 3/4 length sleeves and a belt. Clipping: "DIPLOMATS, NEW TYPE – The insert picture is the teacher, Mrs. Grace. Article by Nadeane Walker. If you are one of the slippery shoppers who tell salesgirls your just looking around, or you like it but it's not your color. . . Abandon those old dodges. Sixteen-year-old high school students in a class called Distributive Education are learning how to brush them aside, sell you something anyway, and make you like it. What's more, they're leaning how to handle you without ruffling your temper, and how to gain your confidence so that you'll really believe the salesgirl when she says, "Sorry, we're out." Their aim is to make you forget the slights of the past and bring back diplomacy to store counters, modestly speaking, with the knowledge of what to do and the desire to do it well them aim to revolutionize selling. PUT IT INTO PRACTICE. Distributive education classes, where selected applicants learn the principles of sales work in the classroom in the morning and practice them in downtown store jobs in the afternoon, were started in two Fort Worth high schools, Paschal and Polytechnic, for the first time this year. Instructor for the courses is Evelyn Randall Grace, who holds a master's degree in merchandising from Drake University and has six years of business experience behind her. The distributive education class . . . (article is cropped)Students selected for the course got their own jobs, usually on first application. They and their parents signed a contract with the school and the store, wherein the student agreed to 'diligently and faithfully perform the work incidental to the trade,' and the school agreed to 'direct the student in the study of related technical information and to correlate the practical work with school instruction.' . . . (article is cropped). . . approval on part of both school authorities, anxious to balance academic with practical training, and store personnel managers, had-pressed for help. Proper job attitude and conduct, care and arrangement of stock and display, store arithmetic and English, related merchandising and textile information, business ethics, principles of selling, types of customers and how to handle them . . ." (end of article cropped from the clipping) Stamped: Star-Telegram Morn. Oct. 31, 1943

Archival Date

1943-10-14

Collection Name

Fort Worth Star-Telegram Collection

Collection Number

AR406-6-294

Original Format

Negatives, Black & White

File Format

JPG

Rights

Rights held by The University of Texas at Arlington Libraries, Special Collections. Any use of content downloaded or printed from this page is limited to non-commercial personal or educational use, including fair use as directed by U.S. copyright laws. For more information or for reproduction requests, please contact UTA Special Collections by emailing spcoref@uta.edu.

Subjects

Teachers; Grace, Evelyn Randall; Distributive Education Classes; Education

Subjects

Teachers; Grace, Evelyn Randall; Distributive Education Classes; Education

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