Graduation Semester and Year
2007
Language
English
Document Type
Dissertation
Degree Name
Doctor of Philosophy in Information Systems
Department
Information Systems and Operations Management
First Advisor
Manjeri K. Raja
Abstract
Privacy and security concerns of consumers have been touted as one of the hindrances in the growth of e-commerce. These concerns increase risk perception of consumers. Understanding the consequences of privacy and security concerns, and their relationship to risk perceptions may provide a solution. The relationship between privacy and security is investigated using the Theory of Planned Behavior. The model proposed in this study, investigates the relationship of trust, privacy and security concerns to the risk perception adoption of e-commerce. The results from a field study validate the model.
Disciplines
Business | Management Information Systems
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Gurung, Anil, "Empirical Investigation Of The Relationship Of Privacy, Security And Trust With Behavioral Intention To Transact In E-commerce" (2007). Information Systems & Operations Management Dissertations. 4.
https://mavmatrix.uta.edu/infosystemsopmanage_dissertations/4
Comments
Degree granted by The University of Texas at Arlington