Deepti Yoganda

Document Type

Honors Thesis


Prior research has shown that group diversity influences the way one interacts with other group members, as well as how people act differently in a group setting versus being alone. To understand the impact that group diversity has on creativity in brainstorming ideas, this research study was conducted. Using archived data from a previous study, factors such as racial, gender, and educational background diversity were examined to see how they impact the generation of ideas in a group. This study uses college-aged students as participants, but the information derived from this study can inform how groups work, and which factors may drive creative performance. The results showed that idea generation was influenced by fluency and elaboration of ideas was negatively influenced by both gender and school year diversity.

Publication Date






To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.