Trenton McNairy

Document Type

Honors Thesis


This research focuses on the importance of building a sustainable, competitive advantage within an organization, and highlights how the imitability of an organization’s competitive advantage directly correlates with the long-term success of that organization. Additionally, this project touches on the hardships some organizations in the retail industry are facing in today’s market and how the organizations who are not performing well are potentially being affected by the inflexibility and unsustainability of their firm’s founding competitive advantage(s).

Publication Date






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