Document Type
Honors Thesis
Abstract
This research focuses on the importance of building a sustainable, competitive advantage within an organization, and highlights how the imitability of an organization’s competitive advantage directly correlates with the long-term success of that organization. Additionally, this project touches on the hardships some organizations in the retail industry are facing in today’s market and how the organizations who are not performing well are potentially being affected by the inflexibility and unsustainability of their firm’s founding competitive advantage(s).
Publication Date
5-1-2019
Language
English
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
McNairy, Trenton, "THE IMPORTANCE OF BUILDING A SUSTAINABLE COMPETITIVE ADVANTAGE AND HOW IT DIRECTLY COORELATES WITH AN ORGANIZATIONS’ LONG-TERM SUCCESS" (2019). 2019 Spring Honors Capstone Projects. 8.
https://mavmatrix.uta.edu/honors_spring2019/8