Graduation Semester and Year
2023
Language
English
Document Type
Thesis
Degree Name
Master of Arts in Communications
Department
Communication
First Advisor
Shelley Wigley
Second Advisor
Thomas B Christie
Abstract
Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The nonprofit sector provides unconventional benefits such as hybrid office models, paid time off, and others to improve job satisfaction. While nonprofits receive high job satisfaction, turnover is a big issue, even among marketing and communication teams which are often underfunded, understaffed, and unappreciated. Marketing and communication teams play a unique role within nonprofits, as they are frequently pulled in different directions to accomplish tasks that may not necessarily fall within their original responsibilities, leading to a blurring of roles and conflicting priorities. Prior research suggests that role conflict and role ambiguity are significant components in determining the level of job satisfaction in both for-profits and nonprofits. In light of the unique situation nonprofit marketing and communication professionals face, this paper aims to understand the relationship between role conflict and role ambiguity and job satisfaction.
Keywords
Job satisfaction, role conflict, role ambiguity, nonprofits, nonprofit organizations, nonprofit marketing, nonprofit communications, nonprofit job satisfaction
Disciplines
Communication | Social and Behavioral Sciences
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Swink, Rachel L., "NONPROFIT MARKETING AND COMMUNICATION PERSONNEL JOB SATISFACTION: THE EFFECTS OF ROLE CONFLICT AND ROLE AMBIGUITY" (2023). Communication Theses. 63.
https://mavmatrix.uta.edu/communication_theses/63
Comments
Degree granted by The University of Texas at Arlington