Graduation Semester and Year
2016
Language
English
Document Type
Thesis
Degree Name
Master of Arts in Communications
Department
Communication
First Advisor
Shelley Wigley
Abstract
As the athletic communication field enhances its practices on social media in order to have the highest reach, the impact of visual content and its role in increasing social media engagement cannot be overstated. This study explores social media patterns, specifically the use of visual content within professional sports, and how the role of semiotics influences the viewer. As social media moves forward in athletics, the practice of two-way communication has become vital. This study of social media across the NFL provides insight on specific content that engages sports fans. Findings suggest both the type of content and the timing of posts based on team performance have a significant impact on social media engagement. Harnessing this knowledge in a social media plan will give practitioners the greatest ability to reach the most users, and more importantly, grow their brand on online platforms.
Keywords
Social Media, Athletics, NFL, Twitter, Facebook, Social Media Engagement, likes, comments, social media images, NFL Social Media
Disciplines
Communication | Social and Behavioral Sciences
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Eldridge, Michael W., "Social Media: The impact of Imagery and Engagement in Athletic Social Media" (2016). Communication Theses. 61.
https://mavmatrix.uta.edu/communication_theses/61
Comments
Degree granted by The University of Texas at Arlington