Document Type

Article

Source Publication Title

Health Communication

First Page

1137

Last Page

1147

DOI

https://doi.org/10.1080/10410236.2020.1748819

Abstract

Alcohol usage among young adults remains a prominent public health concern. Communicating with family members about alcohol can positively influence young adults’ perceptions of social norms, yet the stigmatized nature of alcohol-related conversations in the family create a barrier to occurrence of these conversations. This study examines how young adults’ familial communication patterns impact their descriptive and injunctive social norms about alcohol, using Communication Privacy Management Theory as the theoretical framework. Specifically, this study seeks to understand how conversation orientation, conformity orientation, warm conformity orientation, and cold conformity orientation predicts two sets of social norms (descriptive and injunctive), and to investigate how implicit privacy rules mediates each of these relationships. Implicit privacy rules did fully mediate the relationships between conversation orientation and injunctive descriptive norms about alcohol as well as warm conformity o and injunctive descriptive norms about alcohol.

Disciplines

Communication | Social and Behavioral Sciences

Publication Date

1-1-2021

Language

English

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