Graduation Semester and Year
2018
Language
English
Document Type
Dissertation
Degree Name
Doctor of Philosophy in Marketing
Department
Marketing
First Advisor
Adwait Khare
Second Advisor
B. Lawrence Chonko
Abstract
Over three essays this project reviews social conditioning and the influence on consumer decision-making. Essay one analyzes health associations between fruit and average daily caloric intake. The relative impact is greater for food possessing unique lay belief associations. Essay two investigates ethical leadership in a social media context. The study primes hypocritical leadership and the impact on consumer perceptions of a company. Essay three studies outcomes to a CEO’s response addressing damaging social media information about a company. Moderators dampen the effect of perceived unethical leadership. Implications on marketing policies are discussed.
Keywords
Lay implicit beliefs, Health association task, Calorie intake, Nutrition marketing, Consumer decision-making, Food diary, Hypocritical ethical leadership, Green-washing, Consumer backlash, Corporate social responsibility
Disciplines
Business | Marketing
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Bok, Stephen, "Three Essays on Marketing and Public Policies: An Analysis of Social Condition on Consumer Health Associations and Perceived Hypocritical Corporate Social Responsibility on Company Outcomes" (2018). Marketing Dissertations. 1.
https://mavmatrix.uta.edu/marketing_dissertations/1
Comments
Degree granted by The University of Texas at Arlington