Audience Engagement Techniques in Oral Presentations
Document Type
Article
Source Publication Title
Business and Professional Communication Quarterly
First Page
1
Last Page
12
DOI
https://doi.org/10.1177/23294906231190575
Abstract
Public speaking is often conceptualized as a one-way monologue performed by a speaker for a listening audience. This monologic approach faces challenges and limited results as demonstrated by the education literature on active learning. In response to this research, this practitioner article explores the nature and effective execution of five universal Audience Engagement Techniques that provide opportunities for a speaker to turn their passively listening audience into active participants in a dialogue. Practical and theoretical implications of Audience Engagement Techniques generally are also discussed.
Disciplines
Business and Corporate Communications
Publication Date
Fall 8-31-2023
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Usera, Daniel, "Audience Engagement Techniques in Oral Presentations" (2023). Marketing Faculty Publications. 1.
https://mavmatrix.uta.edu/marketing_facpubs/1