Shane Sloan

Document Type

Honors Thesis


This study examined German savings behavior in the light of the recent European Union financial crises and Chen (2013), whose research linked language structure, cultural frameworks, and economic behavior. A specially-designed survey explored the savings behavior of southern Germans during the summer of 2013, augmented in 2015 with a data mining analysis of German social media platforms on the same topic. The results indicated a complex set of reasons for the savings behaviors of Germans, which also aligned broadly with the outcomes reported by Hofstede and provided a more comprehensive picture than Chen's theory.

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Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.



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