•  
  •  
 

Global Insight

Authors

Abstract

Corporations and governments use modern propaganda techniques to influence and manipulate the public, incurring social and environmental consequences which are compounding over time. This paper provides both historical and modern examples of propaganda, then highlights key issues that arise as a byproduct, such as planned obsolescence, astroturfing, and the internet filter bubble. Companies like Google and Facebook use proprietary algorithms to shape the internet as well as their users’ minds through dopamine-driven feedback loops. The effects of a consumer driven culture spill over into the environment, with plastic pollution and e-waste littering the shores of distant countries. This paper details how plastic pollution in the environment has made its way back into the human body, while propaganda is used to distract people with targeted advertising using techniques pioneered by Edward Bernays. Propaganda is a multifaceted subject which requires historical context to understand and identify. This is an informative paper which has the goal of arming readers with an ability to recognize propaganda and defend against its negative effects. It is vital for Americans to become aware of the propaganda being used to manipulate them. Otherwise, societal issues caused by social media and other factors will continue to erode our ability to communicate and think critically.

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.