Making It Up As He Goes: Trump's Improvisational Rhetoric and the Hyper-Rhetorical Presidency

Authors

Richard Holtzman

Abstract

Trump disregards the norms of presidential communication by regularly speaking or tweeting off-the-cuff with seemingly little forethought or editorial input. As White House administrations institutionalized presidential speechwriting and strategic communications over the past century, meticulously-crafted rhetoric became the norm. Trump's improvisational rhetoric is the antithesis of the highly-professionalized, disciplined approach to political communication we have come to expect from the presidency. This essay takes the position that his reliance on improvisational rhetoric is more than a matter of communication; it is a matter of governance. Trump regularly uses improvised communication to make important policy decisions. In doing so, the president conflates rhetoric and governance, presenting his personal decisions to tweet or speak as policy actions taken by the United States government. It is tempting to discount the president's propensity for policy-oriented improvisational rhetoric as a Trump-specific phenomenon that will exit the White House with him. However, the tendency to collapse the distinction between rhetoric and governing is not anomalous feature of the modern presidency. To illuminate the dynamics that have long normalized the "not normal," this essay develops the construct of the "hyper-rhetorical presidency" by outlining four theses that situate presidential rhetoric within the broader landscape of contemporary American politics. Taken together, these dynamics contextualize and explain Trump's reliance on improvisational rhetoric as a reflection of an increasingly distorted political order and dysfunctional system of governance.

Author Biography

Richard Holtzman, Bryant University

Rich Holtzman is an Associate Professor of Political Science and the Coordinator of the Political Science Program. He received his Ph.D. from the University of Texas at Austin and his B.A. from the University of California, San Diego. Holtzman's research and teaching focus on American Politics and he has published on Presidential Rhetoric, Narratives and Discourses in American Politics, and on the Scholarship of Teaching and Learning.

Recommended Citation

Holtzman, Richard (2020) "Making It Up As He Goes: Trump's Improvisational Rhetoric and the Hyper-Rhetorical Presidency," Fast Capitalism: Vol. 17: Iss. 1, Article 8.
DOI: 10.32855/1930-014X.1254
Available at: https://mavmatrix.uta.edu/fastcapitalism/vol17/iss1/8