Document Type
Report
Source Publication Title
FROM INSTAGRAM TO TOP RANKS: UNVEILING THE INFLUENCE OF SOCIAL MEDIA ENGAGEMENT ON BUSINESS SCHOOL PRESTIGE
Abstract
Social media usage by universities has become widespread, serving as a dynamic platform for engaging with a diverse audience that includes prospective students, alumni, and the broader community. This research paper delves into the multifaceted role of social media in universities, serving as a tool for communication, audience engagement, brand promotion, and academic support. The study aims to explore the correlation between universities' social media usage and their ranking performances. Utilizing Instagram and the U.S. News website as data collection platforms, the investigation gathers insights into social media usage and change in business school ranking over a ten-year span. By examining this relationship, this study’s findings can enhance a school’s performance on the annual best business school list.
Disciplines
Marketing
Publication Date
5-2024
Language
English
Faculty Mentor of Honors Project
Li Yiyi
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Ngoma, Hofran Kinkela, "FROM INSTAGRAM TO TOP RANKS: UNVEILING THE INFLUENCE OF SOCIAL MEDIA ENGAGEMENT ON BUSINESS SCHOOL PRESTIGE" (2024). 2024 Spring Honors Capstone Projects. 20.
https://mavmatrix.uta.edu/honors_spring2024/20