ORCID Identifier(s)

0009-0003-9075-0242

Graduation Semester and Year

2023

Language

English

Document Type

Thesis

Degree Name

Master of Arts in Communications

Department

Communication

First Advisor

Shelley Wigley

Second Advisor

Thomas B Christie

Abstract

Job satisfaction is becoming increasingly important in efforts to retain employees across all sectors. The nonprofit sector is facing greater challenges than ever before in competing for and retaining adequate talent. The nonprofit sector provides unconventional benefits such as hybrid office models, paid time off, and others to improve job satisfaction. While nonprofits receive high job satisfaction, turnover is a big issue, even among marketing and communication teams which are often underfunded, understaffed, and unappreciated. Marketing and communication teams play a unique role within nonprofits, as they are frequently pulled in different directions to accomplish tasks that may not necessarily fall within their original responsibilities, leading to a blurring of roles and conflicting priorities. Prior research suggests that role conflict and role ambiguity are significant components in determining the level of job satisfaction in both for-profits and nonprofits. In light of the unique situation nonprofit marketing and communication professionals face, this paper aims to understand the relationship between role conflict and role ambiguity and job satisfaction.

Keywords

Job satisfaction, role conflict, role ambiguity, nonprofits, nonprofit organizations, nonprofit marketing, nonprofit communications, nonprofit job satisfaction

Disciplines

Communication | Social and Behavioral Sciences

Comments

Degree granted by The University of Texas at Arlington

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