Graduation Semester and Year
2010
Language
English
Document Type
Thesis
Degree Name
Master of Arts in Communications
Department
Communication
First Advisor
Karishma Chatterjee
Abstract
The purpose of this quantitative study was to investigate the body type portrayals teenage females are exposed to during an online shopping experience. The researcher conducted an exploratory content analysis of prominent images found on 367 web pages across 16 web sites popular with teenage females. Three theoretical perspectives informed the research: Social Comparison Theory, Cultivation Theory, and Objectification Theory.Research revealed that images on the web sites that contained models in prominent images depicted the thin-ideal. Additional findings are reported regarding the physical attributes of images found on retail fashion web sites popular with teenage females, as well as suggestions for future research.
Disciplines
Communication | Social and Behavioral Sciences
License
This work is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 4.0 International License.
Recommended Citation
Hosley, Kelly, "Thin-ideal Depictions On Retail Fashion Web Sites Popular With Teenage Females: An Exploratory Content Analysis" (2010). Communication Theses. 32.
https://mavmatrix.uta.edu/communication_theses/32
Comments
Degree granted by The University of Texas at Arlington