Document Type
Article
Source Publication Title
Media Report to Women
First Page
6
Last Page
20
Abstract
This study examines how Americans’ media use corresponds with attitudes toward women as leaders. We surveyed 1,030 adults and measured pro-equality attitudes using a 17-item index. Newspaper reading and streaming video use were positively associated with pro-equality views, while time spent on social media (particularly Facebook and X) showed small negative associations. Participants who used newspapers for political content reported higher pro-equality scores than non-users, whereas those who used X for politics reported lower scores. The findings suggest that media habits and political ideology are connected to gender attitudes.
Disciplines
Communication | Communication Technology and New Media | Mass Communication | Social and Behavioral Sciences
Publication Date
Winter 2-2026
Language
English
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Tremayne, Mark; Harp, Dustin; and Hernandez, Ariana, "Media Use and Pro-Equality Attitudes Toward Women as Leaders" (2026). Communication Faculty Publications. 1.
https://mavmatrix.uta.edu/communication_facpubs2/1