McNair Scholars Research Journal
Recommended Citation
Mosley, Michael
(1996)
"Matching Cultural Value Orientations To Ad Appeals: Exploring The Role Of Individualism-Collectivism In The USA Versus Mexico,"
McNair Scholars Research Journal: Vol. 1, Article 19.
Available at:
https://mavmatrix.uta.edu/mcnairscholars/vol1/iss1/19
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