Document Type

Thesis

Abstract

A visual identity system is a collection of design elements that work together to maintain consistency through various applications. A study of iconic brands clarifies how a design is successfully executed. This creative project began with selecting an industry, writing a creative brief, curating mood boards for visual research, brainstorming a brand name, creating a set of graphics that aid the brand identity, and implementing these graphics together to create a successful visual identity system. For this project, an indie cinema was selected, and based on existing visual research for this industry, the design style referenced contemporary art. The final design includes a stationary set, ephemera, and the landing page of a website. The result of this creative endeavor offers a perspective into the design process and decision-making that occurs during the creation of a brand identity system.

Disciplines

Art and Design | Arts and Humanities | Graphic Design

Publication Date

12-1-2024

Language

English

Faculty Mentor of Honors Project

Ben Dolezal

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