Document Type
Thesis
Abstract
A visual identity system is a collection of design elements that work together to maintain consistency through various applications. A study of iconic brands clarifies how a design is successfully executed. This creative project began with selecting an industry, writing a creative brief, curating mood boards for visual research, brainstorming a brand name, creating a set of graphics that aid the brand identity, and implementing these graphics together to create a successful visual identity system. For this project, an indie cinema was selected, and based on existing visual research for this industry, the design style referenced contemporary art. The final design includes a stationary set, ephemera, and the landing page of a website. The result of this creative endeavor offers a perspective into the design process and decision-making that occurs during the creation of a brand identity system.
Disciplines
Art and Design | Arts and Humanities | Graphic Design
Publication Date
12-1-2024
Language
English
Faculty Mentor of Honors Project
Ben Dolezal
License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Recommended Citation
Macias, Daisy L., "The Process Of Creating A Visual Identity System From Scratch" (2024). 2024 Fall Honors Capstone Projects. 18.
https://mavmatrix.uta.edu/honors_fall2024/18